Package authors can customize the metadata used by Twitter and the Open Graph protocol for rich social media cards. In addition to specifying an alternate description for the package and any individual articles, you may also choose the preview image shown and the style of the card used on Twitter.
You can preview and validate the appearance of the social media cards with online tools:
- Google Rich Results Test
- Drafting a tweet to yourself
- Sending yourself a Slack message
Necessary configuration
Metadata can only be produced correctly if your pkgdown website URL is indicated in its configuration file.
Site-wide customization
Metadata for the entire pkgdown website can be specified in the
site’s _pkgdown.yml
configuration file in the
home
and template: opengraph
sections:
home:
title: An R package for pool-noodle discovery
description: Discover and add pool-noodles to your growing collection.
template:
opengraph:
image:
src: man/figures/card.png
alt: "Pool noodles configured to form the word poolnoodlr"
twitter:
creator: "@hadleywickham"
site: "@rstudio"
card: summary_large_image
The home: title
and home: description
fields override the Title
and Description
fields in the package DESCRIPTION
. It’s good practice to
set these fields to make your package documentation easier to find via
search, rather than sticking with the title and description needed by
CRAN.
The template: opengraph
section allows you to further
customize the social media card.
-
image
: By default, pkgdown uses the package’s logo for the card image (if one exists). Useimage
to specify an alternative image for the social media cards of pages in your pkgdown site.src
: A fully qualified URL to a media card image e.g.src: https://avatars.githubusercontent.com/u/22618716?v=4
; or a relative path to an image in the rendered website e.g.src: articles/test/image.jpg
; or a relative path to an image stored inman/figures
in the package e.g.src: man/figures/cards.png
. Thesrc
field is required ifimage
is specified.alt
: Alternative text describing the image for screen readers and other situations where your social media card image cannot be displayed.
-
twitter
: You can specify the Twitter accounts associated with your package and the style of social media card that Twitter will display.creator
: Typically, the Twitter handle of the author of the package or article.site
: The Twitter handle of the organization affiliated with the package author or sponsoring the package development.If only one of either
creator
orsite
is included, the provided value will be used for both fields.card
: The style of social media card that Twitter will display. For pkgdown sites, the most relevant options aresummary_large_image
, featuring a large image over the page title and description, orsummary
, featuring a small square image inline and to the left of the page title and description.
Article metadata
Articles and vignettes rendered as articles by pkgdown can have individually customized metadata and social media cards.
title: "Introduction to poolnoodlr"
description: "A brief introduction to pool noodles in R."
author: "Mara Averick"
opengraph:
image:
src: "https://example.com/pkg/batpig.png"
twitter:
card: summary
creator: "@dataandme"
output: rmarkdown::html_vignette
vignette: >
%\VignetteIndexEntry{Introduction to poolnoodlr}
%\VignetteEngine{knitr::rmarkdown}
%\VignetteEncoding{UTF-8}
Use the title
, description
, and
author
fields to specify the title, description, and
(optional) author of the vignette or article.
The
title
field is used as the title of your article in your pkgdown site and should always be included.Both
title
anddescription
are used by pkgdown for the page’s social media card. Ifdescription
is not included in the article’s YAML front matter, then the name of the package is used instead. Thedescription
is also displayed on the articles index.The
author
field is only used in the text of the vignette or article. How the author name is displayed depends on theoutput
format.
In articles, the opengraph
section works in the same way
as the site-wide template: opengraph
settings, but is only
applied to the article or vignette. This allows you to specify social
media card preview images for individual articles, or to associate an
article with a particular Twitter account. If not specified, the
opengraph
settings from the site-wide configuration are
used.